As a rental property owner in Spring Valley, you know marketing is critical to finding the right tenants. And if you haven’t implemented virtual tours yet, you’re missing out! Providing potential tenants with virtual tours of your rental properties is a fantastic way to let them see what they’re getting before visiting.
We’ll discuss how virtual tours can benefit your rental property marketing and why all property owners should use them.
Virtual Tour Basics
A virtual tour is a digital simulation walk-through of a rental property. Unlike photographs that show the property from a single angle, virtual tours offer a detailed look into every room.
Studies show that renters are interested in virtual tours of rental properties. Zumper’s findings show that more than 70% of renters would rent an apartment sight unseen if they could view it via a 3D virtual tour.
Types of Virtual Tours
Virtual tours give potential tenants an immersive way to explore your rental properties. They allow potential renters to gauge the space and determine if it fits their needs without an in-person visit.
Virtual tours come in three main types: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is a panoramic image made by stitching together many photographs. These tours allow potential tenants to see the whole room in one image and click and drag to explore. 360 virtual tours are easy and affordable to create, making them an excellent option for property managers starting with virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They allow potential tenants to explore the property virtually as if they were actually there. These tours are crafted by taking multiple photographs of a rental property and combining them with special software. Even though it may appear complex, there are many user-friendly tools and services available to help. High-end rental properties usually opt for three-dimensional virtual tours due to the time and effort required to create them.
- Virtual Reality Tour. The most immersive and newest type of virtual tour is the virtual reality (VR) tour. These tours give potential tenants the ability to wear a VR headset and explore the property as if walking through it. While VR tours are still uncommon, they are gaining popularity as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours eliminate much of the traditional hassle associated with property tours. Prospective tenants can view your rental properties from the comfort of their homes or during work hours. This is especially beneficial for out-of-state or international renters who find it challenging to schedule physical tours.
- 24/Hour Availability. Potential tenants can access virtual tours anytime, 24/7. This means they can tour your rental properties whenever it suits them, without needing to align with your schedule. It’s a powerful tool that gives them flexible viewing options.
- Increased Engagement. It is proven that virtual tours enhance engagement. Websites with virtual tours keep potential residents engaged longer than those without.
- Improved SEO. Along with greater engagement, virtual tours can enhance your rental property’s SEO. Google rewards fresh content, and incorporating a virtual tour into your property listing is an excellent way to add new content and improve your search rankings.
How to Optimize Your Virtual Tours.
- Quality Matters. Ensure that your images and videos are high-quality, steering clear of low-resolution or blurry photos. For potential tenants to fully grasp your rental properties, use high-quality virtual tour content.
- Include a Call to Action. Insert a call to action (CTA) at the end of your virtual tour. A CTA is a statement or button prompting potential tenants to take the next step, such as arranging a showing or contacting you for details. Featuring a CTA boosts the chances that potential tenants will decide to rent from you.
Virtual tours offer potential tenants a sense of your rental properties without the need for a physical visit. Real Property Management Peace can help you market your Spring Valley properties and maximize your chances of finding reliable tenants. Contact us online or call 702-848-2509 today!
Originally Published on July 22, 2022
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