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Why Virtual Tours are a Must for Rental Property Owners

Spring Valley Property Manager Creating a Virtual Tour VideoAs a Spring Valley rental property owner, you know marketing is the best way to find the right renters. And if you haven’t tried virtual tours yet, you’re missing out! By letting potential tenants take a virtual tour of your rental properties, you can show them what they’re getting before they even step through the door. In the next section, we will talk about the advantages of using virtual tours for your rental property marketing and illustrate why every rental property owner should be using them.

Virtual Tour Basics

By definition, a virtual tour is a digitally rendered walk-through of a rental property. Unlike photographs, which demonstrate the property based on the photographer’s point of view, virtual tours can give an in-depth appearance into each room of a property. Virtual tours can also allow potential renters to measure rooms and areas of the home and even digitally put their furnishings to see how they would fit.

Recent studies have revealed that renters appreciate virtual tours of rental properties. According to results compiled by Zumper, more than 70% of renters say they would be glad to rent an apartment without seeing it in person if they were able to see it through a 3D virtual tour.

Types of Virtual Tours

Virtual tours are an immersive way for prospective tenants to visit your rental properties. They allow prospective renters to get a feel for the space and determine if it meets their needs without having to go to the property physically.

There are three primary types of virtual tours: a 360 virtual tour, a 3D virtual tour, and a virtual reality tour.

  1. 360 Virtual Tour. A 360 virtual tour is a single panoramic image sewed together from several photographs. These virtual tours provide prospective tenants to explore the whole room in one image, then click and drag to look around. 360 virtual tours are simple and very affordable to create, making them a perfect option for Spring Valley property managers just starting with virtual tours.
  2. 3D Virtual Tour. A more immersive alternative than a 360 virtual tour, a three-dimensional (or “true”) virtual tour enables prospective tenants to walk through the property as if they were there. These tours are made by taking a lot of photographs of a rental property and then putting them together with special software. Due to the time and effort required to create them, high-end rental properties usually only use three-dimensional virtual tours.
  3. Virtual Reality Tour. The latest and most immersive type of virtual tour is the virtual reality (VR) tour. These tours allow prospective tenants to wear a VR headset and explore the property as if they were actually walking through it. While VR tours are still pretty uncommon, they are becoming more and more popular as VR technology becomes more accessible.

What are the benefits of virtual tours?

  • Convenience. Maybe the greatest advantage of virtual tours is that they are extremely convenient. Prospective tenants can tour your rental properties without needing to leave their homes or work schedules. This is specifically helpful for out-of-state or international renters who might find it challenging to schedule a time to tour the property physically.
  • 24/Hour Availability. Virtual tours are available 24 hours a day, seven days a week. This means potential tenants can tour your rental properties on their own schedule without needing to work around your availability.
  • Increased Engagement. Virtual tours are also proven to increase engagement. A study by Inman News sees that properties with virtual tours receive, on average, 42% more website views than those without virtual tours.
  • Improved SEO. Besides increased engagement, virtual tours can also enhance your rental property’s SEO. Google appreciates new content, and adding a virtual tour to your property listing is a wonderful method to add new content and enhance your ranking in search results.

How to Optimize Your Virtual Tours

Quality Matters. Don’t forget to use high-quality images and videos, and avoid utilizing low-resolution or blurry photos. You want potential tenants to get a clear sense of your rental properties, so be sure to use quality virtual tour content.

Include a Call to Action. Remember to include a call to action (CTA) at the end of your virtual tour. A CTA is a statement or button urging prospective tenants to take the next step, including scheduling a showing or contacting you for more information. Potential tenants are more likely to rent from you if you include a CTA.

 

Virtual tours are an excellent way to provide prospective tenants with a sense of your rental properties without needing to physically visit the property. If you’re not already using virtual tours in your rental property marketing, now is the best time to start. Ready to learn more about how to include virtual tours in your rental property marketing? Contact us online today!

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